How to Solve Big Problems and Test New Ideas in Just Five Days (2016.3)


关于本书 About the book

Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?

Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than a hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more.

本书金句 Key insights

● A sprint is a five-day brainstorming-prototyping-testing session and the definitive strategy to determine if your idea is worth launching.

● A sprint has three key components: First, a short deadline is essential for preventing procrastination. Second, it’s important to have people with different skills all working in one room. The third and final ingredient of a sprint is for the project to produce a concrete prototype, not just an abstract idea like those shouted out during brainstorming sessions.

● Instead of launching a minimum viable product – that is, one with just the bare features necessary to collect feedback from potential customers and gauge the market – sprints help you build a realistic prototype that garners real customer responses.

● After identifying your challenge, the next step in a successful sprint is to build a diverse team of seven that includes two key roles: a decider and a facilitator. The former is someone who takes control and settles disputes, often the CEO, while a facilitator is in charge of managing time, summarizing discussions and smoothing out the process.

● Back in the 90s, Danish pioneer in website usability Jakob Nielsen did a lot of individual testing on website designs and found that, in most cases, 85 percent of the design flaws were uncovered in the fifth interview.