People Over Profit

Break The System, Live With Purpose, Be More Successful (2015.5)


关于本书 About the book

Every day major headlines tell the story of a new and better American marketplace. Established corporations have begun reevaluating the quality of their products, the ethics of their supply chain, and how they can give back by donating a portion of their profit to meaningful causes. Meanwhile, millions of entrepreneurs who want a more responsible and compassionate marketplace have launched a new breed of socially focused business models.

Sevenly founder Dale Partridge uncovers the seven core beliefs shared by consumers, starters, and leaders behind this transformation. These beliefs have enabled Dale to build a multimillion-dollar company that is revolutionizing the marketplace. He believes they are the secret to creating a sustainable world that values honesty over deception, transparency over secrecy, authenticity over hype, and ultimately, people over profit.

本书金句 Key insights

● Most companies move through predictable, successive stages of honesty, then efficiency, then deception and, ultimately, redemption.

● The apologetic era is about restoring what’s been lost or broken on the way to corporate success: confidence, faith, quality and accountability.

● As obvious as it may seem, companies are made of people, not parts; these people are valuable and deserve to be treated with respect. To remain in the honest era, companies must treat three kinds of stakeholders right – team members, customers and vedors.

● Generosity is a top priority, as the modern consumer doesn’t want to just buy a brand; they want to buy into the brand’s values, too.

● If all customers directed that money to companies in the honest era, these companies might not feel the need to move into the next stage of the cycle.