Alibaba's World

How a Remarkable Chinese Company is Changing the Face of Global Business (2015.5)


关于本书 About the book

In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player.

He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape―with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba―and its inevitable descendants―is both essential and instructive.

本书金句 Key insights

● You don’t have to be as smart as Einstein to start a business that will one day become successful. In fact, success has more to do with brio than brains.

● As a business grows, it will encounter many unexpected events that can change its very culture. To achieve longevity, avoid these changes at all costs!

● When Alibaba started, China was still discovering the internet – and very cautiously at that. The average person would probably think that starting an online business there would undoubtedly lead to disaster. There simply weren’t enough potential customers!

● As the leader of the company, it’s therefore important for you to be strong enough to inspire others to endure the hard times and thrive during the good.

● Solid team-building, along with the boldness and deep understanding of their customer base, made Alibaba what it is today.