The Story of Ideas That Fly (2015.10)


关于本书 About the book

Meaningful is a guide to making customers central to your business. These blinks, by teaching you how to produce a product that truly matters to and empowers your customers, will perfectly align your brand with the demands of the twenty-first century.

本书金句 Key insights

● For these companies, marketing and product development are still about creating a need for a product that the company has already produced.

● So, what does this mean for business in general? That it’s key to stay relevant to your customers.

● Customers don’t just buy a commodity. They buy a value system.

● Why are invisible problems so key? Because without them, there would be no innovation.

● Building a meaningful business is all about understanding customers – their perspective and what they expect from you.